Using celebrity pitchmen in marketing campaigns is one of the oldest tricks in the book. Who knows how much money there is in swimming alone? While Medicare Advantage plans include medical, hospital and drug coverage, they can also feature extra benefits not offered by traditional Medicare, such as dental, hearing and vision coverage with no additional premium. Submissions should come only from actors, their parent/legal guardian or casting agency. TV ads for insurance companies featuring NFL quarterbacks Mayfield's Progressive spots should generate more attraction, especially in an AFC Championship week. "We wanted to make sure he fit our brand and had the right improv skills and would be himself.". When he retired, Peyton was perhaps the most revered and famous QB to ever play the position. Allstate got the ball rolling in 2005 when it made a deal to place its logo across goalpost netting throughout 30 Division-1 college football stadiums. Ads from State Farm and Progressive are some of the more notable spots. In an interview with CNBC on Thursday, Charney praised Mayfield's sports marketing appeal, and with the team still in the National Football League's playoffs, the insurance firm is expecting a big weekend with its football ad spots. Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. Former New York Jets running back Matt Snell If you think superstar athletes are paid too much just to play sports, then you don't even want to know how much some of them make in endorsements. He brings the same awareness off the field, especially at the ESPN studio. 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Then Lionel Messi Will Be Moving On, How The Martin Agency's Fast-Break Game Produced Winning Ads for CarMax, When Company's Due, DoorDash Calms the Feeding Frenzy, Producers' Advice for Taming Chaos and Maintaining Momentum, 5 A.I. All he did was win. Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. Can't argue with Joe, arguably could be No. The track record and respect are lasting. Sounds a lot like: Like Brady, W+K has given a middle finger to conventional wisdom and "the way things are done" for more than 30 yearsindependently and defiantly. Broke virtually every passing record while active. And when the Broncos miraculously poached Manning from the Colts in 2012, it was as groundbreaking, game-changing and shockwave-sending an acquisition for the NFL as Accenture snagging Droga was for advertising. Share them in the comments below. He's got deals with Powerade, Foot Locker, 2K Sports, Skullcandy and Wilson Sporting Goods, and in 2012 he signed a $260 million contract with Adidas. What Unlike original Medicare, which is accepted by virtually all doctors and hospitals, Medicare Advantage plans includea network of doctors and hospitals you must visit to be insured. He even won a Super Bowl as a general manager with the guy who's No. This is the most famous Drew Brees commercial to date, and he has been involved with quite a few over his professional career. After a rough first year, Young exploded in 1992 and won the MVP, and after Montana was traded to the Chiefs, Young never looked back. It's simple: Old Spice deodorant. ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Rodgers earns $9 million in endorsements, according to Forbes. Weve seen a small sampling of the gems above, but to find the absolute worst acting, you have to travel to the local markets where the players have sponsorships with area businesses. Much like Work like "The Truth Is Worth It" for The New York Times is the advertising equivalent of Peyton's record-breaking 55 touchdown passes in 2013. All the NFL players who retire in 2021 will leave a legacy that lives on. Roger "The Dodger/Captain Comeback/Captain America" Staubach got started late as a 27-year-old rookie, his career delayed by military service. 1 overall out of Stanford, the Colts sucked. Which Famous NFL Quarterback Once Did a Pantyhose Commercial Finally, when you call the number provided by Namath and other pitch folks, youll reach a salesperson whos in business to … you guessed it … sell you a Medicare Advantage plan. Reality The conceit is a black-tie dinner for the leagues upcoming 100th season. Baker Mayfield #6 of the Cleveland Browns runs off the field after a 21-17 win over the New York Jets at FirstEnergy Stadium on September 20, 2018 in Cleveland, Ohio. And while the dental and vision coverage of Medicare Advantage plans sounds great, some plans in your area may only include routine visits, not more expensive items like dental implants and eyeglasses. "It's like one-take bake. the effectiveness of such ads is hardly conclusive, https://www.youtube.com/embed/xffOCZYX6F8, https://www.youtube.com/embed/gZXdjyx4zlk, https://www.youtube.com/embed/_BCWvH2ISyI, https://www.youtube.com/embed/v6mfDJ02VCY, https://www.youtube.com/embed/rvQtn20ytZQ, one featuring an Aaron Rodgers look-alike, https://www.youtube.com/embed/JzQFA2hxyRQ, https://www.youtube.com/embed/fPFgKa6qSGE, https://www.youtube.com/embed/9ikfZelNlPk, https://www.youtube.com/embed/9OolG-Oc0P4, https://www.youtube.com/embed/YUWDPSTUYc8. Retired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. The firm said "search engagement premiums," a metric used to determine engagement among consumers, shows that Mayfield's ads still lag behind Rodgers and Mahomes' State Farm spots. Sounds weird calling them underrated or under-appreciated like Moon, considering all their amazing work for Geico, "The World's BIggest Asshole" for Donate Life, Game of Thrones Oreo collaboration, and so many others. Insurance firms will see more attraction around their NFL ads, according to advertising metrics data firm EDO. The dentists and eye doctors you visit must also be in the plans networks - meaning your eye doctor or dentist may not accept your plan. I wrote big, fancy word books about it and everything. However, upon second thought, he wonders why he would even reveal the specifics of his order when he considers that kind of information rather personal -- something only between him and his belly. Like Young, they're perceived as smaller in statureYoung was "only" 6-foot-2 but his scrambling, scatback style made him appear scrappier than more recent QB giants like 6-foot-6 Joe Flacco and 6-foot-5 Ben Roethlisberger, Philip Rivers and Peyton Manning; meanwhile, BBH is only about 75 people toiling in relative anonymity among the behemoth NYC shops. In perhaps the best move of this ad campaign State Farm followed up this series of ads with one featuring an Aaron Rodgers look-alike. How many Super Bowls did Joe Montana win? Model of consistencyentire 17-year career with same team, the Miami Dolphins. And it's rare that you see one of the bigger companies pull back from their sports marketing investments.". Another successful campaign that turns an athletes celebrity status upside down is the State Farm Discount Double Check campaign with Aaron Rodgers. With the spotlight on the Browns, Progressive is making no secret about who it's rooting for this weekend. Medicare As for those meals and money Joe Willie is pitching? Patrick Mahomes, Troy Polamalu Star in New Head & Shoulders Ad So he used his dual-sport skillshe threatened to bag football entirely and play for the New York Yankeesto force a trade to the Denver Broncos. He is most famous for being the longtime quarterback for the San Francisco 49ers, but he played for the Kansas City Chiefs as well. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. Favre came into the league a good ol' boy from the swamps of Mississippi and never lost his gunslinger approach. And history suggests insurance in sports marketing works. Before you enroll in Advantage plans, you must have original Medicare, and you still must pay the Part B premium of $148.50 (in 2021). So he would be: Why? Hes probably the most prolific pitchman coming out the NFL. Those massive paychecks will add to the money he's already making through endorsements with Kia, EA Sports, Subway, AT&T, Red Bull and GameFly. He's pretty natural and pretty relatable. Not lesser talent, of coursemany of the best creatives in the business are there, or want to be therebut more with brands that had been previously "less than," like Ford, KFC, Old Spice, and to some degree Bud Light (corn syrup debacle aside). The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks. Maybe they'll relocate to Omaha! All other NFL-related trademarks are trademarks of the National Football League. WATCH: Peyton and Eli Manning in Frito-Lays Super Bowl LV Jessica Simpson is expecting her third child with retired football player Eric Johnson. I'm also an ad guy. Which is exactly what Steve Young had to do in San Francisco, ousting the immortal but injured and aging Joe Montana in 1991. People forget that in 2009, Favre threw 33 touchdowns and only 7 interceptions. Progressive created 17 "At home with Baker" commercials, highlighting Mayfield using a stadium as his home and enduring everyday insurance-related problems. And that is, of course, a Coke. Some of the most successful examples tend to stick to a clear formula: its best to either double down on the pitchmans reputation, or flip it on its nose and go 180 degrees in the other direction. Wade has big-time sponsorship deals with Gatorade and Nike, in addition to Humboldt watches and Pepperidge Farm. football And considering he's only 24, you can expect that list to keep growing for years to come. ", Added Rosner: "He's fun, and he's not afraid to do silly things; to be the punchline of the scenario. The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. After making the Pro Bowl in 2004, he tore his labrum and rotator cuff and was given up for dead by the Chargers, who had then drafted 6-foot-5 stud QB Phillip Rivers out of N.C. State to replace him. Manning currently has major sponsorship deals with Reebok, Wheaties, Gatorade, Papa John's, DirecTV and Sony. BMW Films. Who would've known "Beast Mode" had an affinity for fried dumplings. But unlike Moon, they've stayed in Richmond and just kept doing their thing at a Hall of Fame level . Like Elway, it took heading west for them to really hit their stride, with iconic work like Volkswagen's "The Force" and other notables like Taco Bell "Breakfast Defectors," Dr Pepper, "Fansville" (which is aboutduhfootball! A little game to kick off the NFL's 100th season. Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. However, he may have redeemed himself by making fun of everything I just wrote about this his new commercial for Pepsi and Frito-Lay. Or Honey Maid "This is Wholesome." Seriously. Polamalu cut his hair during the Veterans of Foreign Wars' Mane Event at Heinz Field in effort to bring awareness and offer aid to alleviate veterans' struggles. In the past, The Jeet has shilled for Visa, Fila, and Upper Deck and has also appeared in commercials for ESPN. Ray Lewis has been a punishing line backer in the NFL for 16 seasons and has shown no mercy to any opponent that gets in his way. After finished playing a hard-fought game, his biggest fan offered Polamalu his Coke Zero. 34 highest paid athlete in the world. Like Favre, who broke the mold of the statue-like, pocket QB, CP+B flaunted a reckless, DGAF, unconventional, improv, let-the-haters-hate style, first in Miami for brands like Truth, Mini, And1, then in Boulder for Domino's, Kraft, Burger King and AmEx. Follow @blamberr. It is without question the ESPN run commercial where is blocking any ESPN employees from entering the building. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. Papa John's TV Spot, 'Go Two for Pizzas' Featuring Peyton Manning, Visit California TV Spot, 'Average Joes' Ft. January Jones, William Shatner, Skechers Relaxed Fit TV Spot, 'Country Fair' Featuring Joe Montana, Skechers Relaxed Fit Shoes TV Spot, 'Relaxing' Featuring Joe Montana, Papa John's TV Spot, 'Super Bowl 2015 Free Pizza Promo' Ft. Peyton Manning, AT&T Wireless TV Spot, 'Herencia: Gratis Samsung Galaxy S23' [Spanish], This site uses cookies to provide you with a great user experience. Or Prudential "Day One." Same thing goes for that money Namath says could go into your Social Security account. A bit of a darkhorse candidate, admittedly. Its about how you come back from a bad play or the hardest year ever. Go see for yourself. In 2012, 76 percent of his earnings came from his sponsorship deals. His flash, precision, pizzazz and turbocharged aerial fireworks were unsurpassed. But being an Olympic superstar helped Phelps land lucrative sponsorship deals with Powerbar, Subway, Visa, Head and Shoulders, Speedo, Under Armour, Hilton, Louis Vuitton, 505 Games and Hewlett-Packard. Really, this was a toss-up between GSP and the agency paired with the No. The best commercial involving current NFL players involves the Manning brothers once again. In the past two years he's also appeared in commercials for Burger King, Sunoco, Armor All, Home Depot and the Indianapolis Zoo. Never won a Super Bowl, however, so doesn't get the props that others further down this list get. Tigers ace Justin Verlander doesn't make nearly as much in endorsement money as the rest of the athletes on this list. That's due to the Brady mentality that began in Portland back in 1982. He kicked conventional training and recovery to the curb and created the TB12 Method and brand, based on the heretofore ignored concept of muscle pliability, which will keep him playing at a high level well past when human males are supposed to. Steve Smith has not been given much exposure to national television during the course of his career. Lets start with then-New England Patriot Wes Welker attempting to sell mattresses for Bobs Discount Furniture: And then there is Jake Delhomme selling biscuits in a commercial might be so bad that its good: Finally, the Buttfumble Award for absolute worst commercial, in this reviewers opinion, belongs to Joe Flacco, quarterback of the Baltimore Ravens and MVP of Super Bowl XLVII (I also nominate him as the worst pitchman). "We're going to run heavy this week," Charney told CNBC on Thursday of the company's plan to run Mayfield's Progressive ads across networks, especially ViacomCBS. He's also appeared in commercials for the NFL, ESPN and Monday Night Football. What would that look like? Maybe they "couldn't run," eitheri.e., they weren't exactly known for much beyond insane comedybut who cares? Furthermore, an ad with a recognizable face can be more entertaining, especially if the pitchman is used correctly. Four Super Bowl titles. And your doctors or hospital may not accept those plans. Plus, those pitches dont come close to telling the full story of the benefits of those plans many of which arent even offered in your area. Who would've known "Beast And the better it is for Baker Mayfield's brand.". He's appeared in commercials for Pepsi, DuPont, Chevrolet, Quaker State, Goodyear and ESPN. Aside from one crazed fan who continually shows up in the ads, everyone else seems oblivious to the fact that Aaron Rodgers is famous, or even a football player at all. NFL Super Bowl commercial is a brawl featuring 44 players, ex It's been a Brees-like resurgence for FCB, and like the Saints stud, it doesn't seem to be slowing down. In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. In the past he's shilled for Nextel, Fritos, Coca-Cola and Tylenol. Buyer beware, says Erinn Braun, Orange County Office for the Agings Health Insurance Counseling andAssistance Program coordinator. Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. THE Terry Bradshaw the first player selected in the 1970 National Football League Draft the quarterback who led the Pittsburgh Steelers to eight AFC Central championships, and an unprecedented four Super Bowl titles in a six-year period from 1974 to 1979? Not only does that money go toward the required payment for Part B of original Medicare, very few plans if any in your area may feature that benefit, and those plans may not include your doctors. But he's also appeared in commercials for ESPN, MVP Baseball, Wheaties and Dove in the last several years. A few Advantage plans may offer meal delivery for the qualified but only one or two plans in your county may offer those benefits. Once verified, the information you provide will be displayed on our site. But because Elway may not get the recognition of QBs 1-4 on this list, I'd say he's more or less: Specifically, the L.A. office. The firm estimated last weekend's six NFL wild card games were worth around $55 million per game, generating $330 million for networks. This one's pretty simple. Lets be real and acknowledge that NFL players are stars because they can play football, not act. Tables But once he got to the NFL (after the Houston Oilers won a bidding war to sign him), he was very clearly on his way to Canton, Ohio. Sign up for free newsletters and get more CNBC delivered to your inbox. Subway TV Spot, 'Go Pro for Double the Protein' Featuring Marshawn Lynch, Lay's Kettle Cooked TV Spot, 'Get Lost in the Crunch' Featuring Marshawn Lynch, Frito Lay TV Spot, 'Twas the Night Before Kickoff' Featuring Marshawn Lynch, Ezekiel Elliot, Rob Gronkowski, Xbox One X TV Spot, 'Feel True Power' Song by Kanye West, Subway TV Spot, 'Virtual' Featuring Marshawn Lynch, Uber Eats Uber One TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, Uber Eats Uber One TV Spot, 'What'd The Fox Say', Uber Eats One TV Spot, 'Montell Did It' Featuring Montell Jordan, P. Diddy, Uber Eats Uber One Super Bowl 2023 TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, This site uses cookies to provide you with a great user experience. Plus, unlike original Medicare, you may need prior approval for coverage of a medical procedure or equipment such as insulin pumps. Its a good question, as the effectiveness of such ads is hardly conclusive. Retired NFL Star Alex Smith Enters Partnership With Oofos Any one of them could be another Manning passing record. In the 2000 NFL Draft, he was a concave-chested, flat-footed, 6th round pick (199th overall) who was considered "less than optimal" and refused to let anyone change his mental makeup or force "the way things are done" on him, either. And speaking of running, Fallon's Minnesota homeboy, Frank Tarkenton, gets a nod here because, like the elusive Tarkenton, Fallon ran circles around other creative shops. He made the most money overall of the four drivers to crack the top 50, but netted the least race winnings. Former Houston Texans defensive end didn't appreciate hearing Brees' chant from the guy in the ticket booth when entering the stadium. Unfortunately, it's the case of big brother picking on his younger sibling. So, which agency reminds me of "not as much respect as they deserve," perhaps because they started in a relative advertising hinterland? Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. DeMarcus Ware currently ranks number 8 on the NFLs all time sack leaders list. While some relatively well-known athletes are relegated to local or regional advertisements, others have a new national ad hit the air every few months. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative endorsement deals. But if the Browns upset the Chiefs, and the Los Angeles Rams beat Rodgers' Packers, it could help put a dent in that ad metric. List of Every Player in the NFL 100 Commercial However, he wasn't her first football playing love interest. Some of the highest paid athletes in the worldlike LeBron James, Peyton Manning and Derek Jetercan double, or even triple, their already massive salary with a few commercials per year. Miller Lite achieved light beer fame in the 1970s with ads featuring Super Bowl Popular Players Kurt Warner Jerry Rice Joe Montana Jim Brown Be warned, these are butt fumble bad. Joe Montana Net Worth: Joe Montana is a retired professional American football player who has a net worth of $100 million dollars. His major sponsorship deals include Chevrolet, Wrangler, Budweiser, Domino's Pizza, Gillette, TaxSlayer and KLN Family Brands. After joining the Broncos, Peyton threw 103 of his career 539 touchdown passes and led Denver to two Super Bowl appearances, in 2013 and 2015, including their first win since 1998.